Press kit · Last verified 2026-05-31

Ratesniffers — press & entity packet

The single source of truth for our name, address, phone, descriptions and brand assets. When a directory reviewer asks for a verifiable reference, this is the page to send. Every external profile (Google Business Profile, Bing Places, Apple Maps, Trustpilot, ProductReview, Crunchbase, LinkedIn, Facebook) is required to match the packet below byte-for-byte.

Canonical NAP packet

Paste verbatim. Don't re-type — drift kills citation trust signal.

Business name

Ratesniffers

Phone (display)

1300 080 180

Phone (E.164)

+61 1300 080 180

Website

https://ratesniffers.com.au

hello@ratesniffers.com.au

ABN

45 685 718 914 (Xcel Pty Ltd)

ABN registry

ABR public record

Hours

Mon–Fri 09:00–17:00 AEST · closed Sat–Sun

Established

2026

Primary category

Financial information service

Alternate categories

Comparison service · Online financial service · Financial Consultant

Service areas

Australia (nationwide) · All capital-city metros: Sydney · Melbourne · Brisbane · Perth · Adelaide · Hobart · Canberra · Darwin

Address visibility

Hidden publicly · ABN-registered address supplied where required

Hashtags / keywords

home loans, mortgage comparison, refinance, first home buyer, investor loans, fixed rate, variable rate, home loan calculator, lvr, lmi

Boilerplate descriptions

Short (≤60 chars)

44 chars

Independent Australian home-loan comparison.

Medium (≤120 chars)

71 chars

Independent Australian home-loan comparison. 85+ lenders tracked daily.

Long (≤240 chars)

220 chars

Ratesniffers is an independent Australian home-loan comparison platform. We track rates from 85+ lenders daily across owner-occupier, investor, refinance and first-home-buyer products. Online service — no walk-in office.

Brand assets

Wordmark lockup (full)

Download ↓

Primary logo for cover photos, banners, and any wide-format placement.

Format: PNG · transparent · 2x · Use: Cover photos · banners · email headers · /brand/ratesniffers-lockup.png

Wordmark lockup (WebP)

Download ↓

Same logo, smaller payload — prefer where the directory accepts WebP.

Format: WebP · transparent · Use: Modern directories · favicons · social · /brand/ratesniffers-lockup.webp

Mark (favicon / avatar)

Download ↓

Square mark for avatar / profile photo slots that are sub-256px.

Format: PNG · transparent · 1x · Use: Profile pictures · favicon · GMB avatar · /brand/ratesniffers-mark.png

Mark @2x

Download ↓

Square mark, retina-grade for higher-resolution slots.

Format: WebP · transparent · 2x · Use: Knowledge-panel avatars · Crunchbase / LinkedIn · /brand/ratesniffers-mark@2x.webp

Brand colours

Maroon (primary)#7A1C1C

Cream (background)#FBF6F0

Ink (text)#1F2937

Verified-green (accent)#0EA371

Verification anchors

External references that prove this is the same legal entity. Directory reviewers cross-check these against the registry record. Each profile that goes live below is appended to our Organization JSON-LD sameAs graph so search engines can link them automatically.

Australian Business Register — Xcel Pty Ltd record
Google Search Console — URL-prefix property verified (HTML file)
Bing Webmaster Tools — imported from GSC
Apple Maps Connect — listing submitted
LinkedIn Company Page — submitted
Yellow Pages AU + True Local — submitted

Press contact

For comment, custom data extracts, or interview requests:

Email hello@ratesniffers.com.au · Phone 1300 080 180

Last verified 2026-05-31. The packet on this page is the authoritative version — any drift on an external profile must be reconciled here first.